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‘Kardashian children are sharing skincare routines’: experts on gen Z’s ageing fixation

As younger and younger people buy anti-ageing products, we look at the influences behind the trend

TikTok, in particular, has millions of videos dedicated to this topic and we are starting to see the younger generations of influencers coming through: it’s now the children of the Kardashian family sharing skincare routines online. The ability to try samples, products that stand out on the shelf, and nice smells are big deciding factors for young people when choosing skincare. I’m in full agreement that continual pursing of the lips and sucking through a straw may contribute to fine lines appearing, especially as this area around the mouth is one of the first places to show signs of ageing.

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