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'Joey Essex might be older than the normal cast... but he doesn't act it': Love Island insiders defend placing 33-year-old veteran reality TV star into house of 20-somethings- as they pin hopes on him reviving the 'tired' format


When Joey, catapulted to fame by his naïve charm on The Only Way Is Essex, walked into the Majorcan villa on Tuesday, he stated he was there to find love.

Bosses at the network are thrilled with their signing, which has put the show back on the map after several series that not only struggled with ratings but also failed to dominate the TV conversation as it did for the first four years since its launch in 2015. Love Island insiders have defended placing 33-year-old veteran reality TV star Joey Essex into house of 20-somethings after his shock arrival on Monday's show Previously he had dated Brazilian model Brenda Santos for five months, and there was Mexican beauty Lorena Medina whom he met while appearing on ITV's Ex on the Beach in 2019.

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