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‘Jackpot!’ Star Awkwafina and Director Paul Feig on Building Brands, Honing a Vision and Adapting to Streaming
Amazon Prime Video’s new movie “Jackpot!” is stuffed with pop culture references and movie homages. It’s also packed with brand mentions, by design.
The character of Katie Kim is an aspiring actress who winds up becoming a California lottery winner – only to learn that everyone in the state is legally allowed to try to murder her to collect the prize. Feig first made his mark with distinctive work on such shows as NBC’s “Freaks and Geeks,” “The Office” and “Parks and Recreation.” He emphasized the importance of bringing a strong personal POV to all projects. Feig told the crowd of marketers, advertisers and business leaders who gathered at the Culver Theater that he’s more aware than ever of how the new world of on-demand viewing is changing consumer behavior.
Or read this on Variety
