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‘It’s the perfect setting’: TikTok goes wild for backstage Olympics videos
Lesser known sports stars are showing off Olympic Village life and captivating people with ‘joyful relatability’
The best and worst kits have already been given a lot of airtime online, with the exquisitely embroidered uniforms of the Mongolian team, the work of the Ulaanbaatar-based couture brand Michel and Amazonka, widely judged to be the winners. “Being among all the different cultures is the best,” says the Australian water polo player Tilly Kearns in one of her videos in which you can hear the singing of another team in the next building over – she suspects from the Oceania countries. The Team USA rugby player Ilona Maher, was “the breakout star of Tokyo Olympics on TikTok,” according to Rollo Goldstaub, the app’s head of sports partnerships – she now has over a million followers and her content has amassed over 95m likes.
Or read this on The Guardian
