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‘It’s shorthand for what we expect women to look like’: how ‘not-too-done’ hair took over screens in 2024


From the sisters in Nobody Wants to Ashley Jensen’s detective in Shetland, one hairstyle dominated ambient TV this year

The 2024 Netflix series Nobody Wants This was widely adored for many reasons – not least the concept of the Hot Rabbi, the renaissance of its star, former The OC geek-hearthrob Adam Brody, and the soothing LA lifestyle porn. And it’s in any TV series where white women are the main characters – see Meghann Fahey in The Perfect Couple; Rose Byrne in Platonic; or even, back in 2021, Anna Kendrick in Love Life. Photograph: Robert Pereira Hind/BBC/Silverprint PicturesBeyond the world of box sets, the style that the Wall Street Journal deems “conformist” actually goes by different names: “beachy waves” (according to Farey) or “S-shaped curls”.

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