Get the latest gossip
‘It’s game over for facts’: how vibes came to rule everything from pop to politics
From voters picking up ‘bad vibes’ to the Brat girl summer, vague instincts now make the world go round. Does this represent a crisis of seriousness or has it always been feelings that make us human?
Hygge, a Danish concept defined as “a quality of cosiness and comfortable conviviality that engenders a feeling of contentment or wellbeing” was the subject of endless articles that attempted to skewer its ineffable aura of wintry joy with reference to earthenware mugs of steaming drinks, log fires, artfully folded blankets and expensive socks. The cultural corner-office job title, these days, is chief vibes officer, a role to which Smirnoff, the world’s biggest vodka brand, has recently appointed pop singer Troye Sivan. And where the zeitgeist was future-facing, a relentless drive toward modernity, vibes are more unpredictable, prone to bouts of nostalgia (cottagecore: vintage Laura Ashley dresses, dried flowers, having chickens) and whimsy (dark academia: polaroid photos of gothic architecture, writing a journal in a fountain pen).
Or read this on The Guardian