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‘It’s ended up being nothing to no one’: can K-pop overcome crisis?
It looked destined to take over the world. But after misfiring albums, a legal drama involving bright hopes NewJeans and with domestic fans getting bored, the South Korean music industry is nervous
NewJeans – a young, critically acclaimed new K-pop group who looked to be the genre’s strongest hope in the US after Blackpink and BTS – have been bogged down by controversies and legal dramas in South Korea, stopping them from capitalising on the success of their 2023 single Super Shy. “She’s even moved her copyrights to an American company – so that should speak to her confidence in the South Korean industry to handle an actual global hit song.”The teen five-piece NewJeans were one of the biggest success stories in K-pop’s western expansion. Ador has said that it is “fully committed to supporting the artists going forward” so long as they perform as NewJeans; the band, posting as NJZ, have said they can “no longer remain with a management that has disrespected our identities and undermined our achievements”.
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