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“It’s Been A Hell Of A Year”: How The Streaming Reset Forced Distributors To Get Creative — London TV Screenings
Banijay, ITV Studios, Cineflix and Eccho Rights on how the streaming reset forced distributors at the London TV Screenings to get creative.
Distributors around the world have watched on in horror as the streaming sector crumbled and the crashing TV ad market decimated budgets at commercial nets everywhere, not to mention the license fee woes being experienced by the likes of the BBC. Ampere Analysis stats released just this week showed that the market for first-run commissions has fallen as much as 40% globally from its peak in Q4 of 2020, when demand for content exploded during the Covid crisis and the big streamers were ramping up in a race for subscriptions. After securing Brazil’s Globoplay as co-producer, alongside Eccho parent Night Train Media and Swiss TV and film financier Silver Reel, shooting took place on location in Hungary, meaning the production could access the country’s generous 30% tax rebate.
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