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"It's A Risk We're Willing To Take": David Chang Finally Addressed Momofuku's Cease-And-Desist PR Crisis That Had People Calling For A Boycott
The apology comes after Momofuku's trademark endeavor landed the company in a major PR crisis.
And remember: Momofuku doesn't yet own the "chili crunch" trademark, as they only filed their application with the USPTO in March of this year. However, it still isn't clear if they have formal plans to withdraw their current USPTO application for the "chili crunch" mark. Hojel told BuzzFeed that "Momofuku now owns the trademark, and in [her] opinion, has the right to protect it."
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