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‘It Ends With Us’ Lawsuit Reveals Details of Justin Baldoni’s Alleged Smear Campaign Against Blake Lively

Blake Lively’s lawsuit against 'It Ends With Us' co-star Justin Baldoni not only alleges on-set sexual harassment but a campaign to smear her online.

Another exhibit that accompanied Lively’s lawsuit, also obtained by Rolling Stone, contained a series of texts and emails between Baldoni, PR exec Jennifer Abel, and crisis management expert Melissa Nathan. The next day, the PR team discussed shifting the narrative around the film to focus on “reactions from domestic violence survivors.” “The majority of socials are so pro Justin and I don’t even agree with half of them lol,” Nathan wrote to Abel. In the lawsuit — filed against Baldoni, Heath, Abel, Nathan, and others — Lively claims that following “targeted, multichannel online attack,” her businesses outside of It Ends With Us also suffered, as sales for her hair-care company Blake Brown dropped nearly 80 percent in August amid the controversy.

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