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‘It Ends With Us’: Justin Baldoni Hires Crisis PR Vet Melissa Nathan As Rumor Mill Swirls About Filmmaker/Star’s Rift With Blake Lively
It Ends With Us filmmaker and star Justin Baldoni has hired Melissa Nathan, crisis PR vet, as the gossip gets out of hands about his set and off-screen moments with Blake Lively.
However, in the walk-up to the pic’s opening, rumors began to swirl, particularly among fans on TikTok, that there was a big fight between Baldoni and Lively. Fans pointed to myriad examples, read the duo didn’t take photos together at the Aug. 6 NYC premiere; Baldoni arrived very early and Lively later. Nathan opened the doors to The Agency Group this summer after a decade with Gotham based crisis PR guru Matthew Hiltzik; the two of them working with Johnny Depp during the Amber Heard trial.
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