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‘It Ends With Us’: How Blake Lively Was “A Creative Tour De Force” In Transforming Colleen Hoover Novel Into A Motion Picture Event
What was once old is completely anew at the box office with the booming success of Sony and Wayfarer Studios’ It Ends With Us which opened to a surprising $50M this weekend. Nobody saw this coming weeks ago, the pic arriving on tracking to around $15M, and it was only evident in the final run-up […]
Sony, in the wake of such post Covid successes as the Sydney Sweeney-Glen Powell romcom Anyone But You and the summer 2022 sleeper Where the Crawdads Sing has fooled the town again, proving there’s a continued appetite for old school genres, in this case the romance drama. It was a genius stroke by Sony distribution and marketing, that allowed Lively to blitzkrieg promote It Ends With Us during the perfect storm of Deadpool & Wolverine ‘s press tour; the actress playing a key, yet secret, role in the Marvel Cinematic Universe movie. Arguably, that movie was its own beast with Oliva Wilde’s “Miss Flo” video leaking, the filmmaker’s back-and-forth with original castmember Shia LaBeouf and Harry Styles’ spit-gate at the Venice Film Festival with Chris Pine.
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