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‘Interstellar’ and ‘Coraline’ Rereleases Were Box Office Triumphs. Why Aren’t Studios Doing More?
Popular rereleases like "Interstellar" and "Coraline" seem like easy money for studios. So why aren't there more of them?
The accomplishment is the latest example of how legacy films have swung back in fashion at the cinemas, as studios look to leverage their library titles and exhibitors face a post-pandemic, post-strike Hollywood with fewer tentpole movies per year. Even more crucial, however, is giving audiences a reason to make the journey to theaters beyond just the chance to see the film, whether its releasing “Interstellar” just in Imax, remastering “Coraline” in 3D or adapting the “Lord of the Rings” trilogy to the seat-shaking 4DX technology. The film collected more than $5 million domestically in 2023, eclipsing its original box office run; according to A24, 60% percent of the audience weren’t born when “Stop Making Sense” first debuted in 1984, and 75% were seeing it in a theater for the first time.
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