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‘Imaginary’ Director Jeff Wadlow Wants to Scare the World, but Not Too Badly: ‘I’m Not Trying to Ruin Anyone’s Psychic Peace’


Jeff Wadlow considers "Imaginary" to be a scary roller coaster ride — but he doesn't want to scar audiences for life.

Director Jeff Wadlow ‘s destiny was set into motion before he was ten years old, when a fateful viewing of 1982’s horror classic “Poltergeist” opened his eyes to darkness in the world. The film’s premise is both universal and family-friendly, as a woman (DeWanda Wise) moves back to her childhood home and believes her stepdaughter (Pyper Braun) might be targeted by a malicious entity posing as her imaginary friend. The film, which includes plenty of funhouse scares, fits snugly into the Blumhouse roster, and Wadlow credits founder and CEO Jason Blum with revitalizing the genre for modern audiences.

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