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‘I’ve designed nurseries for stars including Dani Dyer and Ferne McCann – but there’s one mistake that everyone makes’


When Dani Dyer was thinking about how to decorate the nursery ahead of the arrival of her twin girls, she knew just who to turn to. But while the Love Island winner was thrilled with interiors expert Abby Keene’s design ideas, the decorators charged with the task were a little less than convinced… “It was the wallpaper on the ceiling – they thought I was nuts! But it’s a big trend, and Dani trusted me, we went with it and it turned out beautifully,” reveals Abby, founder of Ginger Nest Interiors.

Abby created a “perfect princesses’ haven” for Dani's twin girls (Image: Kelly Zuber @ klr-photogra​ph y.co.uk) Read MoreRelated Articles ‘I’m 22 and have my dream job as a funeral arranger - I even found love at work’ It was this determination to ensure what she did wasn’t just for the rich and famous that led the Essex-born entrepreneur to offer a method enabling anyone to get the interior designer experience without breaking the bank. “I saw a gap in the market to offer virtual design, simple as that,” explains Abby, who has now extended her business from nursery and children’s rooms to include whole houses.

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Ferne McCann

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