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“I’m Worth It”: Andie MacDowell Reveals What Changed Her Mind About The L’Oreal Slogan — Cannes Lions

The L'Oreal spokeswoman said watching a film about Ilon Specht, who first devised the slogan, has empowered her.

Longtime L’Oreal ambassador Andie MacDowell says that she feels comfortable saying “Because I’m worth it” for the first time in nearly 40 years, after viewing a film about the woman who first came up with the enduring slogan. Delphine Viguier-Hovasse, Global Brand President of L’Oreal, told Cannes Lion that she supported making the short film of the life of advertising executive Specht as a way to take back the slogan. The minute I spoke to Ilon, she had so much life and moxie and was such a present personality, she immediately asked me to send her my films, and she came back with a lot of notes.

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