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'I'm 57 and this £34 serum makes my cheekbones look amazing - it's a miracle'


The No7 Laboratories Firming Booster Serum has been praised by skincare enthusiasts aged between 50 and 75 for its 'fast, visible results'

Shoppers are rushing to snap up an anti-ageing serum that promises to transform skin in just one week. It boasts 'Matrixyl 3000+', which is No7's powerful anti-wrinkle peptide technology, designed to rejuvenate your skin and give you back that youthful glow, reports the Mirror. While the applicator received mixed reviews, with one shopper stating: "Of the 'extra' serums by no 7 I don't fully rate this product - the little roller balls are good but squeezing the serum from tube onto the applicator can be hit and miss as sometimes too much and if not enough squeezing again definitely results in too much.

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