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‘I wasn’t worried about what gringos wanted!’ Ludmilla, Brazil’s next pop superstar

Already the most listened-to Black artist in Brazil and a favourite of Beyoncé, Ludmilla has a whole new audience after her viral Coachella show. She discusses the racism and homophobia she’s had to face getting this far

In between her two-weekend debut at Coachella earlier this month, while the first concert was going viral, the Brazilian singer Ludmilla did business meetings, spent a day in Miami and kicked off new music projects. Some people accused her of propagating religious intolerance – violence towards Afro-Brazilian religions has been growing as evangelical Christianity becomes more and more popular – while others argued the picture was just a raw, real glimpse of today’s Brazil. Despite same-sex unions having been ruled as legal by the Brazilian supreme court in 2011, the country’s lower house MPs drafted a bill in 2023 stating they would be contracts rather than marriages.

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