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‘I swapped my pricey serum for £15 formula seen on TV and it’s a must for dry winter skin’

This new hydrating serum has been recommended by beauty expert Nadine Baggott on ITV's This Morning – and it's a must-have for dry winter skin

So when I heard about a new product from skincare favourite The INKEY List that promises to hydrate and strengthen the skin barrier, I was eager to give it a go – especially as it's been featured on primetime TV. On a recent episode of ITV's This Morning with Cat Deeley and Ben Shephard, beauty guru and influencer Nadine Baggott shared her 2025 skincare trends and top product recommendations, including The INKEY List's new Ectoin Hydro-Barrier Serum. The texture of this is divine - it's lightweight and absorbs quickly, but it's more nourishing than your typical hyaluronic acid serum yet not as heavy as a moisturiser.

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