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'I swapped my £31 mascara for this £7.50 alternative and it's my new favourite'


Looking for the perfect mascara? This high-street version is a must-have for your make-up bag, with OK! beauty editor Laura switching to it from her favourite designer formula

With its barrel-shaped silicone brush and (in my opinion) the ideal formula, it just makes my lashes look really great, and seems to improve the longer it's been open. I found that it ticked all the boxes: it provides excellent volume and length, coats every millimetre of every lash, and keeps the hairs lifted and locked in place all day long without flaking or smudging. L'Oréal ambassador Kendall Jenner is even a fan, exclaiming in a Vogue Beauty Secret YouTube video, "This is one of my favourites...I'm obsessed," while flaunting her enviably elongated and defined lashes.

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