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‘I became myself again’: makeup guru Bobbi Brown on a lifetime perfecting the natural look


Bobbi Brown has built a billion-dollar beauty brand… because she wants women to look as if they aren’t wearing makeup. She opens up to Funmi Fetto about misogyny, family ties – and ditching her executive high heels

In October 2020, on the day her 25-year noncompete with Estée Lauder Companies ended, Brown launched Jones Road Beauty, a modern line of makeup that champions a clean minimalism. Eventually, she landed covers on American Vogue and Elle and grew a reputation for a minimal, nextdoor-girl aesthetic that would go on to make Brown a very rich woman, which is why the New York Times dubbed her “The Mogul Next Door.” A self-confessed anglophile, Brown cites Soho Farmhouse in Oxfordshire, Grays Antiques Market and Anya Hindmarch’s café in London as some of her favourite haunts, and she recently joined the British Beauty Council as an ambassador.

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