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‘How to Train Your Dragon’ to World Premiere at CinemaCon
"How to Train Your Dragon" will screen for the first time at CinemaCon, the annual convention for movie theater owners.
CinemaCon will undoubtedly be a receptive audience (the trade show isn’t exactly Cannes, where provocative films run the risk of inspiring moviegoers to boo or walk out), but unveiling “How to Train Your Dragon” in this capacity signals Universal’s confidence in the movie’s commercial prospects. “We are thrilled that Universal Pictures has chosen to showcase this summer blockbuster for the global exhibition community,” said CinemaCon Managing Director Mitch Neuhauser. Major studios, including Disney, Warner Bros., Paramount, Sony, Universal and Amazon MGM, will be on hand to preview their upcoming theatrical slates.
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