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‘Hitman’ Bang, the Powerhouse Behind BTS, on His Expanding Music Empire, HYBE, and His Shift into Gaming


HYBE's Bang-Si-Hyuk on expanding his music empire, K-POP and shifting into the world of video gaming.

“His insights and projections on the industry have been valuable assets in driving HYBE to expand beyond music into a variety of businesses, including webtoons, concerts, AI audio technology and platforms. “While leveraging the infrastructure, network and know-how built through BTS’ success, we have fostered HYBE’s unique multi-label structure, ensuring artists and creators under the labels have the independence and autonomy to create their own content,” says Bang. “This approach has enabled artists under HYBE labels to debut and thrive across diverse avenues.” BTS made history by speaking at the United Nations three times, discussing the importance of youth empowerment, climate change and vaccines.

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