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‘Hello, Love, Again’ Sets Opening Record For Filipino Film, Marketing To Vibrant Audience “Exhibitors May Have Underestimated” — Specialty Box Office
'Hello, Love, Again', the widest domestic release for a Filipino film, now holds a record for the highest opening weekend at $2.4 million at a no. 8 spot at the indie film box office with 'A Real Pain' and 'Anora'.
Hello, Love, Again is a great marketing story as Abramorama, in collaboration with AJMC (Amorette Jones Media Consulting), released the romantic drama in 248 locations across the U.S. and Canada. That included a highly targeted social media strategy was employed, featuring scripted content tailored for North American audiences, fan engagement initiatives, and grassroots outreach. The campaign leveraged the strong fan base of Bernardo and Richards, along with strategic partnerships with platforms like ABS-CBN’s TFC and Cinema One, creating a cohesive push across digital and social media.
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