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'He said it and I got the kicking': Sara Cox reveals SHE got the blame after Sacha Baron Cohen swore live on BBC Radio 1's Breakfast Show in 2002


The broadcaster and author, 49, was just 27 years old when she had actor Sacha, as his controversial character Ali G, on the breakfast show in 2002.

The BBC was thrown into turmoil when, as part of a gag, Sacha said the f word 'clear as a whistle' live on air - during a slot which was regularly listened to by kids as young as four. Sara Cox revealed on Tuesday's episode of the How To Fail podcast that she was blamed for Sacha Baron Cohen saying 'motherf***er' live on BBC Radio 1's Breakfast Show Speaking to Elizabeth Day on Tuesday's episode of the How To Fail podcast, Sara (pictured in 2003) has shared her upset at the fact that she was the one who received the blame for the blunder - not the man who had 'stitched her up'

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