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‘Harry Potter’ 2.0: How Warner Bros. Plans to Keep the Magic Alive With a New HBO Series, Video Games and Pricey Merch
Harry Potter is catering to new fans with an expanding franchise that includes TV shows, video games, theme parks and more.
But its debut kicks off a carefully orchestrated effort by Warner Bros. to launch a next wave of Harry Potter products, ranging from TV series to video games to theme parks to high-end merchandise and live experiences. Haddad says the games team has been coordinating some of the big-picture storytelling elements in the “Hogwarts Legacy” sequel with the storylines that will play out in the “Harry Potter” HBO series coming from Warner Bros. Television. “So that’s a real challenge.” “Wizards of Baking” will also feature guest judges from the cast of the “Harry Potter” films, including Warwick Davis (who played Professor Flitwick), Bonnie Wright (Ginny Weasley) and Evanna Lynch (Luna Lovegood).
Or read this on Variety
