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‘Furiosa’, ‘Superman’ And Other Warner Film Tentpoles Are Pitched To Advertisers At Parent Company’s Upfront
Emboldened by the success of "Barbie," Warner Bros. Discovery mobilized its film slate in its upfront presentation to advertisers.
Emboldened by the success of Barbie, the biggest theatrical film of 2023 and also a potent draw in streaming, Warner Bros. NBCUniversal debuted a 4-minute trailer for Wicked on Monday and the following day Disney and Amazon used film as an opening salvo. Features like Blue Beetle and The Color Purple have been backed by sponsors like Starbucks and Target, including for their streaming runs.
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