Get the latest gossip
‘Friends’ & ‘The Office’ Still Popular In Asian SVOD But U.S. Content Wanes With K-Pop & Anime On The Rise
'The Office' and 'Friends' remain popular in Asia, but interest in American content is on the wane in the region, a new study shows.
Media Partners Asia(MPA)’s latest report show U.S. content maintained a lead among SVOD users, with 60% viewing it in Q1 of 2024, ahead of Korean titles (56%) and Japanese originals (48%). Despite the low engagement, MPA Lead Analyst Dhivya T said that “even in highly local markets such as Korea, Japan and Indonesia, U.S. content drove 15-30% of SVOD customer acquisition.” The US Content In Asia Pacific report leveraged data from insight from MPA’s platform Amid to reveal trends across Australia, Japan, Korea, Singapore, Taiwan, Indonesia, Malaysia, Philippines and Thailand – through passive panels of 40,000 digital users over the May 2023 to April 2024 period.
Or read this on Deadline
