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‘Fifty Shades of Co Pro’: A Series Mania Panel Debates the Best Way Forward for Many in Europe: Co-Production
How Europe is leading the way in co-productions, strategic alliances and innovative models, as revealed at Series Mania.
I think it’s easier said than done.” Marta Ezpeleta, head of distribution and co-productions at The Mediapro Studio, drew attention to the necessity for companies to be “open and transparent” on what they’re looking for and what they share in common, drawing nods with her emphasis that this includes all parties revealing not just their strengths, but weaknesses too. She also highlighted the fact that foreign shows sometimes succeed due to their fitting of a stereotype, noting “Midsomer Murders” continued success on ZDF being in part attributable to the German audience’s notion of how a provincial English detective may go about their business. The consensus among the panelists pointed towards Europe’s strengthening role in the future of co-productions, with the European Alliance and New8 – which links ZDF (Germany), NPO (Netherlands), VRT (Belgium), SVT (Sweden), DR (Denmark), YLE (Finland), RÚV (Iceland) and NRK (Norway) – serving as prime examples of successful collaborative networks that may well grow.
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