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‘Fashion is about fantasy’: Max Mara’s short shorts are inspired by postwar Naples
Brand known for no-nonsense style and camel coats channels the glamour and poverty of the city in Italian cinema
It’s sacrilege to mention Neapolitan style without thinking of Sophia Lauren, too, and after the shorts came models in Bardot tops, full skirts and silk hair scarves. “Think how many women watched her in [1954’s] L’Oro di Napoli (The Gold of Naples), went out and bought a checked table cloth, Chianti and a low-cut blouse,” says Griffiths. Founded in 1951, this was also the year of Ruth Orkin’s infamous Florentine photograph American Girl in Italy, which became a conversation starter about feminism, freedom and the male gaze – including for Griffiths.
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