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‘F1’ Breakout Damson Idris Stars in Tommy Hilfiger Campaign for Paddock Capsule Collection Featured in the Film
Ahead of "F1," starring Damson Idris and Brad Pitt, Tommy Hilfiger has launched a capsule collection inspired by the uniforms featured in the film.
Tommy Hilfiger is racing towards the fast lane with a new partnership with “ F1: The Movie,” fronted by a global campaign starring the film’s breakout lead Damson Idris. The collaboration, creatively led by Sid Lee Sport, is coupled with a limited-edition paddock collection inspired by the fictional F1 team from the film. Designed by Hilfiger and worn by Idris’s character, Joshua Pearce, the APXGP Collection channels the movie’s sleek, kinetic energy with a blend of track-ready tailoring and contemporary flair.
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