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“Everyone Wanted To Keep This Brand Alive”: Boss Of Israeli Streamer Izzy Talks Coming Aboard The ‘Shtisel’ Prequel & 2025 Expansion Plans
The 'Shtisel' prequel 'Kugel' has been discussed by Nati Dinnar, CEO of Israeli streaming platform Izzy, who also talked October 7 and growth plans.
“Everyone wanted to keep this brand alive,” said Nati Dinnar, an Israeli TV vet who founded Izzy in 2020 and has since landed global rights to both Kugel and Shtisel. Dinnar hailed the vote of confidence in Izzy shown by Fremantle, which opted for his streamer over deep-pocketed U.S. players like Netflix and Amazon, both of which have held Shtisel rights in the past. Izzy grabbed Shtisel rights a little while ago and Dinnar said this has been a “success” off the back of the strong performance of older Israeli series featuring a similar authored tone such as Eliezer Shapiro and Havvah Deevon’s Srugim.
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