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'Disappointing' Borderlands film actually helped boost game sales, Take-Two CEO says

Despite 'disappointing' at the box office, Borderlands film helped boost game sales, Take-Two CEO said in the latest earnings call.

“With regard to Borderlands, we don’t really need to break out the contribution from the film, because while it was economically positive, it wasn’t material to our results,” Zelnick said during the company’s latest quarterly earnings call on Wednesday. A film adaptation of the revered BioShock series, which is set to stream on Netflix and will be directed by I Am Legend and Hunger Games: Catching Fire director Francis Lawrence. “Obviously that movie was disappointing,” Zelnick told IGN of the film starring Kevin Hart, Jamie Lee Curtis, Cate Blanchett and Jack Black.

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