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‘Diabolical actions’: Snoop Dogg and Master P sue Walmart in breakfast cereal spat
Rappers entered breakfast market with Snoop Cereal in 2023, and allege conspiracy between manufacturer Post Consumer Brands and supermarket chain Walmart to ‘choke’ startup brand
Rappers Snoop Dogg and Master P are suing US supermarket chain Walmart and food manufacturer Post Consumer Brands, claiming that the two companies conspired to sabotage the success of the pair’s new breakfast cereal enterprise. Post Consumer Brands has not yet responded to the suit, while Walmart said in a statement that the company “values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs. In the same year, Broadus Foods also launched a separate breakfast brand, Momma Snoop, with products including maple syrup and oatmeal.
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