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‘Desert Road’ Hitting Cinemas In April 2025 As Firebrand Media’s Debut Release
'Desert Road', the psychological thriller that premiered at SXSW, will open in theaters in April 2025 as Firebrand Media's debut release.
Deadline’s Damon White wrote in his review of the film’s premiere at SXSW that “a cult audience surely awaits this compelling, Primer-like puzzler,” and praised both Triplett and Froseth. Deadline hears Firebrand was initially in talks with UTA and CAA about leading sales, but after Desert Road premiered at SXSW to strong reviews, decided to distribute the film itself. Firebrand launched in March 2022 as a “next-generation” entertainment production group working across film and TV, with Roth Josh Clayton, Kirk Martin and Robby Clifford at the helm.
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