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‘Derry Girls’ & ‘Big Boys’ Creators Criticize ITV AI Role: “It’s Incredibly Depressing”
The creators of 'Derry Girls' and 'Big Boys' have hit out at ITV over the UK network's plan to hire an exec who would use AI to create program ideas.
“Recent hits like Mr Bates Vs the Post Office and long running soaps like Coronation Street have quite literally shaped, reflected and changed our society, and they are shows built by real life writers, creating characters we have loved for decades. BAFTA-nominated actor-writer Liam Williams, creator of BBC comedy Ladhood, added the role showed that, “In an era increasingly defined by depressing experiments in creative automation, it is more important than ever to join a union such as the WGGB” Earlier this year, ITV CEO Carolyn McCall called generative AI a “co-pilot for creatives,” but insisted it would not be “substitutional.” The broadcast recently launched GenAI ad production, which was designed to encourage small and medium-sized businesses to advertize on television.
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