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‘Demure’ Content Creator Can Pay for Gender Transition After the Trend Goes Viral: ‘TikTok Has Changed My Life’


Influencer Jools Lebron, who has popularized the term "demure" across social media platforms, shared that she can now finance a gender transition.

Beauty influencer Jools Lebron, who singlehandedly made the word “demure” jump in popularity across social media platforms over the past week or so, posted a candid update about how “ TikTok has changed my life.” Encouraging her followers to post their own TikTok videos, the creator, who identifies as a transgender woman, said in a post on Wednesday, “One day, I was playing cashier and making videos on my break, and now I’m flying across countries to host events, and I’m gonna be able to finance the rest of my transition.” Upon the video’s spread, Lebron has continued to create content for fellow “divas” on how to be “demure” in other random life scenarios, like boarding a plane, thanking hotel staff or flat-ironing one’s hair.

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