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‘Demure’ Content Creator Can Finance Transition Thanks to Viral Trend

Beauty influencer Jools Lebron popularized the internet’s new favorite word.

Image Credit: Jools Lebron/Instagram: @joolieanniemarieAfter being very mindful, very demure, content creator and beauty influencer Jools Lebron shared that she will now be able to finish paying for her gender transition thanks to the success of her videos. @joolieannie The “demure” trend exploded on TikTok over the past week after Lebron posted a satirical video on Aug. 5 about how to be respectful in the workplace. “The ‘demure’ trend is a comedic commentary on, and a reclamation of, an [sic] historically oppressive ideal of femininity… for some trans women, this ‘quiet elegance’ is a form of survival.”

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