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‘Delicate, authentic, charismatic’: Dolce & Gabbana launches €99 dog perfume
Italian brand makes first foray into pet scents – but RSPCA warns against such products as dogs rely on sense of smell
“Unconditional love”, “loyal” and “playful” are some of the words at the heart of the Italian fashion house’s latest campaign for a new alcohol-free scented mist for dogs. “I am delicate, authentic, charismatic,” the advertisement begins as it flips through footage of a finely groomed dachshund, chihuahua and bichon frisé all perched atop a stool. “We’re distributing Fefé right away throughout Europe, in the US and then, little by little, we’ll expand, it’s already available online,” Stefano Gabbana, the brand’s other co-founder, told the Italian newspaper Corriere della Sera.
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