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‘Deadpool & Wolverine’ Plotting (Bleeped) In-Theater Spot Asking People to Silence Cellphones

A test run of the humorous ad screened last week at CinemaCon, where theater owners were also treated to Disney execs and top talent getting corrupted by Deadpool and dropping a slew of F-bombs.

Now, another topic of utmost concern to exhibitors might be getting some high-wattage star treatment: those darn people who won’t silence their cellphones when a movie is playing. Last week, Marvel and Disney screened a spot that certainly felt like an in-theater PSA of sorts as part of its Deadpool & Wolverine presentation at CinemaCon. And the reason I can say that … is that it’s an R-rated movie,” Marvel Studios chief Kevin Feige declared on stage (he uttered the expletive two more times).

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