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‘Deadpool & Wolverine’ Continues To Run Away With Cash, Breaks R-Rated B.O. Monday Record At $24M+; Marvel Pic Fired Up By $135M Promo Partner Campaign – Update
Deadpool & Wolverine will break the R-rated Monday Record at the box office. The movie was propelled by a $135M promotional partner campaign including Coca-Cola, Xbox, Adidas.
EXCLUSIVE: Marvel Studios’ badass duo continue to rake in money for what’s shaping up to be a$21.5M+ Monday at the domestic box office, if not more, according to sources tonight. For the first time ever, Reynolds’ Aviation American Gin teamed with a major motion picture, and released a limited edition series of seven bottles with designs inspired by Deadpool & Wolverine. There was point of sale signage, a themed Coca-Cola Freestyle flavor (Mini Chimi Chaser) and a Jackpool gift-with-purchase antenna ball heads.
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