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‘Deadpool 3’, ‘Twisters’, ‘Quiet Place: Day One’, ‘Inside Out 2’ Among Potential Super Bowl Movie Spots


'Deadpool 3', 'Twisters' Inside Out 2' among the trailers dropping during Super Bowl.

The aftermath of the strikes may have rattled the domestic box office 13% behind the same period a year ago, however, that’s not stopping Paramount, Universal and Disney from spending a record $7 million per 30-second spot to show off their feature wares on Super Bowl Sunday. Despite box office taking a hit, most major studio (and streaming) execs really it’s temporary; the best means for downstream monies and for all eventizing remains in theatrical, and what better time to do it than before an audience of 100M when the San Francisco 49ers and Kansas City Chiefs butt heads this Sunday. This year, it won’t be shocking if we catch a spot for Father’s Day weekend release, Inside Out 2(June 14) and the first trailer, and a Reynolds stunt, for Marvel Studios’ Deadpool 3(July 26), which many in distribution see as the dam-breaking to a bigger Q3 and Q4 at the box office.

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