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‘CoCoMelon’ Outfit Moonbug Plots European Expansion & Launches Channel For Older Kids
'CoCoMelon' owner Moonbug Entertainment has launched a 'Blippi & Friends' channel and is plotting European expansion
Nicolas Eglau, who runs EMEA, APAC and global distribution for Moonbug, said the channel was inspired by the huge success of slightly older-skewing versions of CoComelon that have performed well on Netflix recently. Notably for an entertainment powerhouse which says its brands have 760 million YouTube subs combined, Eglau was keen to stress commitment to linear, as Moonbug attempts to have its content become part of a child’s daily routine. Growth has followed and the outfit now has several hundred employees worldwide, but Eglau cofirmed reports in Bloomberg from late last year that a number of staffers were laid off in the CoComelon production studios, which came amid mass redundancies across the media landscape.
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