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‘CoComelon’ Maker Moonbug Hires Riot Games’ Ashley Maidy For Consumer Products
'CoComelon' and 'Blippi' maker Moonbug Entertainment has hired Ashley Maidy from Riot Games as Managing Director of Consumer Products.
A former studio exec, she was previously Global Head of Consumer Products at Riot Games, the company behind League of Legends, VALORANT and Emmy winner Arcane. At Fox Family Worldwide and Sony Pictures Entertainment, she worked on numerous film and TV brands, and was part of the team that turned the Spider-Man franchise into a massive retail business. “Consumer products are instrumental to how we engage with fans, as more and more families want to bring the Moonbug stories and characters they love into their daily lives,” said Rechtman.
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