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‘Buy It Now’, Entrepreneur Format From ‘The Traitors’ Producer Studio Lambert, Gets Indian Remake
Series from 'Traitors' and 'Squid Game: The Challenge' maker Studio Lambert recently launched On Prime Video in the U.S. and is now set for India.
Mumbai-based Rose Audio Visuals has struck a deal with formats rights holder All3Media International to make an Indian version of the show, which was initially for Channel 4 in the UK and was then adapted for Prime Video in the U.S. earlier this year. Sabrina Duguet, EVP APAC at All3Media International, said the new U.S. edition of the show, hosted by JB Smoove, “has reinvigorated interest in this positive and dynamic series and we are confident that that Indian platforms and audiences will embrace its energy.” “At Rose Audio Visuals, we’ve primarily focused on fiction and scripted content, but we see great potential in unscripted formats for Indian audiences.
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