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‘But I’m No Influencer’ Goes Behind Scenes at World’s First Social Media ‘Academy’
The directorial debut of Finnish editor Jussi Sandhu explores the impact of social media through the lens of first-ever ‘influencers academy.’
Sandhu, a veteran editor who’s worked alongside filmmakers including Teemu Nikki (“The Blind Man Who Did Not Want to See Titanic”) and Håvard Bustness (“Phantoms of Sierra Madre”), was there on day one when the so-called “influencers academy” opened its doors at the Tampere University of Applied Sciences (TAMK), the director’s alma mater. The film, which is currently in development, offers a behind-the-scenes look at the program’s growing pains while examining Finland’s efforts to establish itself as a premium exporter of higher education and exploring the role of social media in shaping how we define ourselves. Sandhu is editing Vesa Kuosmanen’s “Fruitcakes – The Dawn of Drag” and Nina Forsman and Sakari Suuronen’s “Riding With Death,” which are both being presented during the showcase of upcoming documentary projects, while Hakkio is a minority co-producer on Guro Saniola Bjerk’s “In Cod We Trust,” which is produced by Benedikte Bredesen for Norway’s f(x) produksjoner AS.
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