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‘Booba’ Firm Kedoo Entertainment Unveils ITVX & Nine Network Deals And Live-Action Series As Animation Brand Hits 20 Billion YouTube Views
'Booba' firm Kedoo Entertainment has struck new broadcast deals, unveiled a live-action show and addressed its digital-first strategy.
While the likes of Bluey are now worth potentially billions of dollars, most children’s entertainment characters fail to cut through and the lack of investment in the space makes establishing something new tough. As a privately-held company, Kedoo doesn’t reveal its financials, but during our interview, Bernard repeatedly referred to steady revenue streams helping the business through the tough economic climate of recent years. Since launch, the Dubai-headquartered company has expanded into London, Cairo, Kiev and Moscow (execs have tried to support their colleagues in both Russia and Ukraine during the war) and into factual entertainment and docs through shows scubas Vamos/Let’s Go and The Wonder Guys.
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