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‘Bluey’ Creator Joe Brumm On Making A TV Juggernaut, Not Compromising His Vision & The Heeler Family’s Future
'Bluey' creator Joe Brumm talks about 30-minute special 'The Sign', how the Australia hit turned into the U.S.'s biggest kids TV show and its future.
The result was immediately a ratings smash in Australia, and has become a financial boon for BBC Studios, so much so that it recently raised its borrowing limit to £600M specifically so it can acquire more kids and family properties that could sit alongside Bluey. Disney did come under fire from fans and news outlets for changing or editing parts of the show (most widely reported is the cut of a scene in which a horse poops), though this was primarily on the broadcast network, which is subject to regulation that streaming is not. Just witness the hundreds of memes about parents ‘nudging’ their kids to watch more episodes, or read the Facebook and Reddit groups for full-grown fans who discuss storylines and often all-too-real adult issues the show brings to the fore.
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