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‘Blackish’ Star Yara Shahidi Says “Black And Brown Characters Have Plenty Of Story” As She Launches First Audio Project With SiriusXM — Cannes Lions


'Blackish' star Yara Shahidi and her mother, Keri Shahidi, are teaming with SiriusXM for 'The Optimist Project.'

The mother-daughter duo – co-founders of 7 th Sun Productions – told the Cannes Lions festival why they had teamed up with SiriusXM for their first audio offering, The Optimist Project. It is the newest show from SiriusXM’s Listen Next initiative to develop diverse audio talent and promote inclusivity in podcasting. Referencing their narrative choices in their projects, Yara Shahidi said they strove to create characterful content, where the stakes didn’t have to be high for audiences to care.

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