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‘Beyond The Gates’ Casts Tide & Febreze In Recurring Roles “To Set The Vibe”
'Beyond The Gates' Casts Tide & Febreze In Recurring Roles "To Set The Vibe"
In one April scene featuring Tamara Tunie’s Anita and Daphnee Duplaix’s Nicole, the women discuss a new Febreze scent that is used to “set the vibe” of a party. A week or so later, a bedroom discussion about Tide evolves after Jacob (Libra Hordges) spills chocolate ice cream on a pillow. Granted, there’s nothing remotely new or surprising about the integration of household products; after all, daytime dramas were first launched to sell soap (and Procter & Gamble was one of the first sponsors).
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